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It takes time, from inspiration to development, to put pen to paper or fingers to keyboard to concept to design to production. One of the most frightening things about writing and the entire creative process is that you need time for an inspiration to occur. Sometimes it takes awhile.

The more time you put in on the creative side, the less time it’ll take to develop the finished product. That’s why, when making your deadlines (and be sure that both you and the creative team stick to them….I’m creative so sometimes I need help I admit it) allow enough time for turnaround so you and your creative team have perspective to evaluate a work.

Sometimes you can’t see the trees if you’re driving too fast…