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a BMW DIY Experience for Beginners

(Published in der Bayerische, magazine of the National Capitol Chapter BMW Club of America, November/December 2018 DIY for Beginners… By Christine McKee A DIY is a great perk offered by the BMW Club.  At a DIY, an area BMW repair shop opens its doors for members to...
How to work with your creative team

How to work with your creative team

Make sure that you have your copy at least 95% finalized before you give it to your graphic or website designer. The total number of words, the length of paragraphs, and where the graphic emphasis is placed to enhance the copy affect the design. The first draft of the...
Where is clean eating?

Where is clean eating?

Clean eating.  Veganism.  Plant-friendly diet.  Vegetarianism.  Unprocessed foods. Everybody who’s working out can pretty much explain the options that each meal plan adopts. But I need to know where to find healthy food. Finding unhealthy food is easy.  Who isn’t...
Set your deadlines and then stick to them

Set your deadlines and then stick to them

Before you begin, develop working deadlines with your creative team. Your designer/writer should help with this. Deadlines include initial copy/photographs submission to designer, return of 1st draft, review and revisions, final sign-off, and end product production....
There’s nothing new under the sun

There’s nothing new under the sun

Make a file for printed materials that you like. Bookmark websites that appeal to you. Here are some criteria to consider: colors, tone, writing, message, cleverness, uniqueness, attention getting, challenging the customer to not read at their own risk, and other...
Stay on message

Stay on message

I have a friend who loves to talk. Talk, talk, talk. If she’s telling me about a sale at Macy’s, I have to hear about what she had for breakfast the morning of the sale, what she wore to go shopping, how she had to stop for gas. I just want to hear about the sale at...
How to work with your creative team

How to work with your creative team

Be honest in your assessment of what you get back from your writer, website and brochure designers. Try to be specific. “I don’t like the way it looks” is not as helpful as, “I didn’t like the way the print is spaced on the page.” Equally important is: What do you...