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Set your deadlines and then stick to them

Set your deadlines and then stick to them

Before you begin, develop working deadlines with your creative team. Your designer/writer should help with this. Deadlines include initial copy/photographs submission to designer, return of 1st draft, review and revisions, final sign-off, and end product production....
There’s nothing new under the sun

There’s nothing new under the sun

Make a file for printed materials that you like. Bookmark websites that appeal to you. Here are some criteria to consider: colors, tone, writing, message, cleverness, uniqueness, attention getting, challenging the customer to not read at their own risk, and other...
Stay on message

Stay on message

I have a friend who loves to talk. Talk, talk, talk. If she’s telling me about a sale at Macy’s, I have to hear about what she had for breakfast the morning of the sale, what she wore to go shopping, how she had to stop for gas. I just want to hear about the sale at...
How to work with your creative team

How to work with your creative team

Be honest in your assessment of what you get back from your writer, website and brochure designers. Try to be specific. “I don’t like the way it looks” is not as helpful as, “I didn’t like the way the print is spaced on the page.” Equally important is: What do you...
More things fit people do

More things fit people do

Fit people know how everything they do and eat affects their bodies.  They take steps to avoid those things that make them not feel and perform their best. I remember when I used to eat turkey bacon and eggs for breakfast—a traditional Western meal.  I used to want to...
Want to seem smart? Use that middle initial.

Want to seem smart? Use that middle initial.

If you want to be seen as an intellectual, use your middle initial in writing. Doing so, a study finds, boosts “positive evaluations of people’s intellectual capacities and achievements.” The investigators reached their conclusions after giving subjects a scientific...